Transforming the experience

The largest music retailer in Latin America managed to have the best Cyber Day in the history of the company and an increase of 20% in conversions, due to the agile implementation of a robust omnichannel ecommerce store.

In 2018, Audiomusica, with 30 years of operation, representing more than 80 brands and with a 60% share of the Chilean market, experienced a difficult time during Cyber ​​Day. This forced the company to make several changes, one of them, its e-commerce store. They migrated to Magento Commerce Cloud, with Grupo Formax as a Certified Magento Implementation Partner.

We started Audiomusica´s ecommerce implementation project being only a month away from 2019´s Cyber ​​Day. With an agile approach, we managed to activate the site in record time ready for the Cyber ​​event and achieved the best Cyber ​​Day in the history of the company. Within months, Audiomusica had achieved a 20% increase in conversion, a 30% reduction in the rebound rate and a 45% growth in sales.

Do you want to know more about our ecommerce projects? Contact us here.